Beckhoff Automation establishes subsidiary in Australia

Export offensive for PC-based control

Beckhoff, the automation manufacturer, consolidates its international sales network by establishing a subsidiary in Australia. "New Automation Technology" from Beckhoff is now represented in more than 60 countries worldwide through 17 subsidiaries, agencies or distribution partners.

Beckhoff is no newcomer on the Australian continent: The company has been represented there through a distribution partner since August 1998. In July 2006, Beckhoff Automation Pty. Ltd. was opened in Melbourne.

Hans Beckhoff, managing director of Beckhoff Automation GmbH, said: "In 2005 our export share was 41% of total sales. In addition to the important domestic market, international sales are one of the main pillars for the further development of our company. For this reason we are continuously expanding our international distribution network. During the remainder of 2006 we will further strengthen our global presence by establishing subsidiaries in Belgium, Brazil, and South Africa. In parallel we will continue to develop our national and international sales network."

The main markets in Australia are the automotive, mining and aerospace industry, machine construction for packaging, plastics and tube bending applications, semiconductor production and the food and beverage industry. "In all these sectors we are already successfully applying our know-how for the benefit of our customers. There is an increasing trend on the Australian market to adopt European production methods", said Steven Sischy, managing director of the new subsidiary.

Overview of Beckhoff subsidiaries and branches: Denmark, Finland, France, Italy, Lithuania, Austria, Poland, Sweden, Switzerland, Spain and Australia, Brazil, Canada, USA, China, Russia and South Africa. Through worldwide co-operation partners Beckhoff is represented in more than 60 countries.

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