Solution Sales Engineer

Headquarters Malaysia
Beckhoff Automation Sdn. Bhd.
As soon as possible

Beckhoff implements open automation systems using proven PC-based control technology. The main areas that the product range covers are industrial PCs, I/O and fieldbus components, drive technology, automation software as well as control cabinet-free automation. Product ranges that can be used as separate components or integrated into a complete and mutually compatible control system are available for all sectors. The central divisions of Beckhoff, such as development, production, administration, distribution, marketing, support and service, are located at the Beckhoff headquarters in Verl, Germany. Rapidly growing presence in the international market is taking place through 40 subsidiaries and branch offices. Through worldwide co-operation with partners, Beckhoff is represented in 75 countries. We are expanding in Malaysia. For this challenging task, we are looking for a suitable engineer to join our team in Petaling Jaya, Malaysia.


  • strong understanding of the market trends, regulations and the key players in the Factory Automation (FA) industries
  • be a hunter to grow the market
  • actively pursue new business opportunities on FA industries – identify and convert new machine builders (design & build locally), end users/manufacturers
  • organizing proof of concept (PoC), testing, demo sessions with potential new customer with the assistance of application team
  • work closely with application team to propose suitable solutions to meet customer’s expectations
  • liase with team to develop local marketing strategies to target potential new customer
  • conduct presentation related to company introduction and solutions; product/solutions demostrationduring sales visit
  • assist and organize marketing events such as seminar, exhibition and training
  • achieve sales goals and execute sales plans with the assistance of sales, application team


  • degree or diploma in industrial automation, engineering, or comparable technical qualification
  • three or more years of experience in industrial automation system integration
  • strong background in automation solutions with PLC and PC technology
  • good knowledge of the Malaysia automation market, especially regarding PLC, HMI, SCADA, and RTU
  • good sales and marketing skills with industrial B2B customers
  • prior experience in working with multinational corporations will be an advantage
  • proactive, self-starter and team-oriented


  • exciting tasks in an international environment at the technology leader in automation
  • a future-proof job with an economically sound global player
  • all advantages of an owner-managed family company
  • an open and family-oriented corporate culture
  • freedom for personal expansion and professional development

Ms. Michelle Lim
Ms. Michelle Lim
Headquarters Malaysia
Beckhoff Automation Sdn. Bhd.
Lot 7, Lorong Teknologi A, Jalan Teknologi, Taman Perindustrian Sains Selangor
Petaling Jaya 47810