Marketing Specialist

Headquarters Malaysia
Beckhoff Automation Sdn. Bhd.
Marketing Communications
As soon as possible

Beckhoff offers advanced automation systems based on PC-based control technology. The product range covers primarily Industrial PCs, fieldbus components, drive technology and automation software. Components and system solutions from Beckhoff are used in a wide range of sectors and applications worldwide. The central divisions of Beckhoff, such as development, production, administration, distribution, marketing, support and service, are located at the Beckhoff headquarters in Verl, Germany. Rapidly growing presence in the international market is taking place through 39 subsidiaries and branch offices. Through worldwide co-operation with partners, Beckhoff is represented in 75 countries. We are now planning to develop the marketing team to support our sales activities in Malaysia. For this challenging task, we are looking for a suitable marketing warrior to join our team. For junior personnel, we will provide coachingand the target to develop the Marketing Specialist to management role within 3 years period.


Marketing strategist

  • lead and collaborate with the Product Specialist team members including establishing annual goals, evaluating performance, motivating, and growing team
  • strategize, lead and drive key growth initiatives for new products, market penetration and competitive displacement to meet agreed sales targets/goals
  • generate, analyse, and present on going order intake based on category of industry and product type for strategic decision making and wider distribution
  • attending and presenting to targeted clients to gather market information in order to update Beckhoff Malaysia marketing strategy
  • develop strategic marcom messaging to accelerate adoption of Beckhoff products
  • develop and distribute product marketing announcements related to new release, quality, End-of Line (EOL), obsolescence and success stories
  • analyse market segment and technological trends to develop marketing strategies to maximize instrument growth
  • conduct competitive market research; provide competitive analysis and develop strategies to counter and neutralize competition

Marketing operation

  • lead the marketing activities in year-to-year basis for both physical events and digital marketing campaigns
  • year-end budgeting for next year marketing strategies
  • fully involved in promotion of Beckhoff new products through marketing tools such as brochures, demo walls and locally made demo box
  • liaise with Beckhoff Germany on new marketing tools


  • degree or diploma in industrial automation, engineering or comparable technical qualification
  • 1 - 3 years of experience in industrial automation (fresh graduates are encourage to apply)
  • good knowledge of the Malaysia automation market, especially in PLC, HMI, SCADA and RTU
  • proactive, self-starter and team-oriented


  • exciting tasks in an international environment at the technology leader in automation
  • a future-proof job with an economically sound global player
  • all advantages of an owner-managed family company
  • an open and family-oriented corporate culture
  • freedom for personal expansion and professional development

Ms. Michelle Lim
Ms. Michelle Lim
Headquarters Malaysia
Beckhoff Automation Sdn. Bhd.
Lot 7, Lorong Teknologi A, Jalan Teknologi, Taman Perindustrian Sains Selangor
Petaling Jaya 47810