Solution Sales Engineer

Sales office Penang
Beckhoff Automation Sdn. Bhd.
As soon as possible

Beckhoff offers advanced automation systems based on PC-based control technology. The product range covers primarily Industrial PCs, fieldbus components, drive technology, and automation software. Components and system solutions from Beckhoff are used in a wide range of sectors and applications worldwide. The central divisions of Beckhoff, such as development, production, administration, distribution, marketing, support and service, are located at the Beckhoff headquarters in Verl, Germany. Rapidly growing presence in the international market is taking place through 39 subsidiaries and branch offices. Through worldwide co-operation with partners, Beckhoff is represented in 75 countries. We are expanding in Malaysia. For this challenging task, we are looking for a suitable engineer to join our team in northern Malaysia.


  • growth in the Factory Automation (FA) market
  • actively pursue new business opportunities in the FA industries – identify and win new machine builders (designing and manufacturing locally), end users, other manufacturers
  • organizing proof of concept (PoC) projects, testing, and demo sessions with potential new customers with the assistance of the application team
  • work closely with the application and product teams to propose suitable solutions to meet customer expectations
  • liaise with team to develop local marketing strategies to target potential new customers
  • conduct sales presentations and product/solution demos
  • assist and organize marketing events such as seminars, exhibitions, and training courses
  • achieve sales goals and execute sales plans


  • degree or diploma in industrial automation, engineering, or comparable technical qualification
  • three or more years of experience in industrial automation system integration
  • fresh graduates are encouraged to apply
  • strong background in automation solutions using PLC and PC technology
  • good knowledge of the Malaysian automation market, especially regarding PLC, HMI, SCADA, and RTU
  • good sales and marketing skills with industrial B2B customers
  • prior experience in working with multinational corporations will be an advantage
  • proactive, self-starter and team-oriented


  • exciting tasks in an international environment at the technology leader in automation
  • a future-proof job with an economically sound global player
  • all advantages of an owner-managed family company
  • an open and family-oriented corporate culture
  • freedom for personal expansion and professional development

Ms. Michelle Lim
Ms. Michelle Lim
Headquarters Malaysia
Beckhoff Automation Sdn. Bhd.
Lot 7, Lorong Teknologi A, Jalan Teknologi, Taman Perindustrian Sains Selangor
Petaling Jaya 47810