Impressions Tire Technology Expo 2017

Beckhoff at Tire Technology Expo 2017

The world’s leading trade show in the tire and rubber industry came to a successful close in Hanover on 16 February 2017. “Moving the show to Hall 2 led to an overall increase in visitor numbers, which also had a direct effect on our show contacts; we are more than pleased with the results,” commented Klaus Büttner, Business Manager for the tire and rubber industry. “The strong interest that visitors displayed at our booth was proof positive that we were directly addressing the needs of the tire and rubber industry with our focus on such topics as compressed performance, compact design, and minimised footprint.”

As in past years, the Beckhoff trade show team was made up of colleagues from around the world. “We want our customers to see us as a reliable, experienced partner with competence in the industry on a global scale,” continued Klaus Büttner. “Thanks to the support of our colleagues from the USA, India, Malaysia and South Africa – with their knowledge of the specifics of the local markets – we can appeal even more directly to visitors from those countries. We had a large number of inquiries regarding joint projects from machine manufacturers and end customers from India in particular, whereby the emphasis was not only on retrofitted solutions, but on equipping new machines with Beckhoff technology as well.”

Further information

15.03.17 | Flyer
PC-based Control for the Rubber and Tire Industries PDF

15.03.17 | Solutions
Open automation solutions for the Rubber and Tire Industries more