Country Sales Manager (m/f/x)

You have spent years proving yourself in technical sales, building customer relationships, and delivering results. But your career feels stuck. You are ready to lead, make strategic decisions, and own real business outcomes, but rigid hierarchies and seniority-based systems keep you waiting. You want to be evaluated on what you achieve, not just how long you have been around.

You are hungry for more responsibility, eager to mentor others, and ready to step up... If only someone would just give you the chance. If this resonates, this role is designed for you.

As Country Sales Manager for Beckhoff Thailand, you will make the leap from individual contributor to business leader with the full backing of a global automation technology leader. This isn't about managing someone else's established operation. This is about building something, shaping Beckhoff Thailand's market strategy, and proving your capability on an international stage.

You will gain genuine leadership experience, work directly with regional management, and develop the strategic skills that accelerate careers, and all the while staying connected to the technology and customers you love.

If you are coming from a traditional Asian corporate environment, here is what makes Beckhoff different:

• Performance over seniority: Your results and potential matter more than years in seat
• Real decision-making authority: Trusted autonomy to run your market, not endless approval chains
• Direct communication: Flat organizational structure where your voice reaches leadership
• Balanced professionalism: Structured processes that enable success, not bureaucracy that slows you down
• International exposure: Modern, diverse MNC environment with regional and global collaboration

This is a growth role with full support:

• Direct access to Regional Managing Director for guidance and strategic alignment
• Technical support from Application Engineering and Regional teams across ASEAN
• Structured onboarding to set you up for success
• Investment in your development of advanced sales methodologies and leadership skills

We are looking for potential and drive, not someone who already has all the answers.

• Manage and develop a small team of Sales Engineers (you will start with 2–3 direct reports)
• Set performance goals, provide coaching, and conduct reviews
• Build the high-performing team culture you wish you had experienced
• Work with Regional Managing Director to shape Thailand's sales strategy
• Create annual sales plans and forecasts
• Identify growth opportunities in Industry 4.0, Robotics, and IoT sectors
• Manage key accounts personally (stay connected to customers)
• Lead technical presentations and demonstrations
• Oversee proposals and quotations for major projects
• Partner with Marketing on campaigns and events
• Coordinate with Operations to ensure smooth delivery
• Work with Technical teams to design winning solutions

• Bachelor's degree in engineering (Electrical, Mechanical, Mechatronics, or any related discipline)
• 5–8 years' experience in technical sales within the Automation/Industrial Technology sector
• 2–3 years in team leadership, project leadership, or senior account management (we prioritize leadership potential and drive)
• Proven track record of exceeding targets and taking ownership beyond defined responsibilities
• strong fundamentals and understanding of PLC, SCADA, Robotics, or IOT technologies
• Native-level fluency in Thai
• Professional working proficiency for regional and international communication in English

• Advanced consultative selling techniques
• Strategic negotiation and influence skills
• Customer decision-making analysis
• Value-based solution positioning
• Behavioural insight application in B2B sales
• Leadership and team management best practices

Further information about our company can be found on www.beckhoff.com.

If you wish to know more about prospective careers, you can send an e-mail j.boonmee@beckhoff.co.th to schedule a one-on-one career consultation.