Sales Engineer / Senior Sales Engineer (m/f/x)

Beckhoff offers advanced automation systems based on PC-based control technology. The product range primarily covers industrial PCs, fieldbus components, drive technology, automation software, control cabinet-free automation, and hardware for machine vision. Components and system solutions from Beckhoff are used in a wide range of sectors and applications worldwide.

Our team in Thailand consists of Sales, Marketing and Application Support.
You will report to the Country Sales Manager.

• Execute company business plans and achieve assigned sales targets
• Develop and maintain strong customer relationships through a customer-centric and solution-driven approach
• Understand customer challenges and propose suitable industrial automation solutions
• Identify, develop, and convert new business opportunities while expanding existing accounts
• Conduct technical presentations and product demonstrations, highlighting the value and benefits of automation solutions
• Collaborate closely with application engineers and product specialists to design customized solutions based on customer requirements
• Provide recommendations for system improvements, upgrades, and new automation implementations
• Manage sales pipeline and maintain accurate records of opportunities, activities, and customer interactions
• Prepare regular sales reports, forecasts, and key account updates for management review
• Stay updated on market trends, competitor activities, and emerging technologies within the automation industry

• Bachelor’s degree in Engineering (Automation, Mechatronics, Electrical, Electronics, or related disciplines preferred)
• 3–5 years of experience in technical sales, business development, or account management within industrial automation, manufacturing, or related B2B industries
• Based on the relevant experience, candidate may be considered for Sales Engineer or Senior Sales Engineer accordingly
• Strong hunter mindset with proven ability to independently identify, pursue, and win new business opportunities
• Ability to build long-term partnerships with customers while driving business growth
• Solid understanding of industrial automation technologies, including PLC, SCADA, robotics, sensors, motion control, and manufacturing ecosystems
• Experience working with industries such as manufacturing, automotive, electronics, FMCG, or industrial machinery is an advantage
• Strong communication and presentation skills in both English and Thai
• Self-motivated, proactive, and capable of working independently as well as collaboratively across sales and technical teams
• Strong problem-solving mindset with the ability to translate technical concepts into business value for customers

Preferred Attributes

• Customer-oriented with strong interpersonal and relationship management skills
• Commercially driven with excellent negotiation and business development capabilities
• Passion for technology, innovation, and industrial automation solutions

• Exciting tasks in an international environment with the technology leader in automation
• Opportunity to learn advanced PC-based automation, PLC, HMI, EtherCAT, and motion control technologies
• Exposure to practical customer application requirements and real automation use cases
• Training and development opportunities for fresh graduates and junior engineers
• An open, family-oriented corporate culture
• Room for personal growth and professional development

Further information about our company can be found on www.beckhoff.com.