New Automation Technology
Beckhoff implements open automation systems using PC-based control technology. The product spectrum comprises these main areas: Industrial PCs, I/O and fieldbus components, drive technology and automation software. Product series are available for all areas, which can be used as individual components or function collectively as a complete, harmonized control system. Our New Automation Technology philosophy stands for universal and open control and automation solutions that are used worldwide in a wide variety of applications ranging from CNC machine tools to intelligent building automation systems.
PC-based control technology
Since Beckhoff’s foundation in 1980, the development of innovative products and solutions on the basis of PC-based control technology has been the foundation of the company's continued success. We recognized many standards in automation technology that are taken for granted today at an early stage and successfully introduced to the market as innovations. Beckhoff’s philosophy of PC-based control as well as the invention of the Lightbus system and automation software are milestones in automation technology and have proven themselves as powerful alternatives to traditional control technology. , the real-time Ethernet solution, provides a powerful and future-oriented technology for a new generation of control concepts.
Beckhoff Automation at a glance
- 2020 worldwide sales: €923 million (+2%)
- Headquarters: Verl, Germany
- Managing owner: Hans Beckhoff
- Employees worldwide: 4,500
- Engineers: 1,900
- Subsidiaries/representative offices worldwide: 39
- Sales offices in Germany: 22
- Representatives worldwide: >75
Worldwide presence on all continents
The corporate headquarters of Beckhoff Automation GmbH & Co. KG in Verl, Germany, is the site of the central departments such as development, production, administration, sales, marketing, support and service. Beckhoff’s presence in the international market is guaranteed by its subsidiaries. Beckhoff is represented in more than 75 countries by worldwide cooperation partners.
Beckhoff New Zealand
Beckhoff Automation Limited’s headquarters is located in Albany, Auckland; allowing for easy access to many market leading high-tech engineering companies from various branches of industry.
Established in 2012, the company has been continuously achieving strong growth and creating increasing brand visibility. This trend was enhanced in 2018 when Neil Pearce was promoted from Country Manager to Managing Director; this new leadership resulting in an increased strategic focus on New Zealand business development. The friendly, professional team at Beckhoff Automation Limited cover New Zealand, Fiji and Polynesia and enable customer success by offering industry leading New Automation Technology products with superior customer service, technical support and customer training.
As the pioneers of PC-based control, inventors of EtherCAT, early adopters of Industry 4.0 and Industrial IoT principles, and developers of many more innovative technologies, Beckhoff Automation is at the forefront of automation innovation in New Zealand